Proctor and Gamble are the medical and cosmetic health business behind both the Oral B and Crest teeth and dental care brands. These are just two of the wide range of brands that Proctor and Gamble produce but all of them are highly successful. This is likely to be down to Proctor and Gamble’s commitment and dedication to research and development in order to produce innovative new products. When it comes to P&G’s dental health products their innovations with products like Oral B electric toothbrushes and Crest whitestrips are clearly working as these are among some of the respective brands top sellers and have received much critical acclaim.
The Oral B brand is probably best known for their innovative developments in both manual and electric toothbrushes. The Oral B electric toothbrush range has been highly successful with the Oral B Triumph toothbrush becomming one of the top teeth cleaning products in 2008. There has been much investment in both the oscillating and sonic toothbrush heads, this is why Oral B electric toothbrushes are so effective at removing plaque, whitening teeth and improving the health of your gums.
The latest development from Oral B is the Pulsonic electric toothbrush. The sonic technology used to clean the teeth, vibrates at about 27,000 vibrations a minute, producing a gentle cleaning effect on your teeth and gums. The new Pulsonic has also been proven to whiten teeth with 2 weeks of regular use.
Crest specialises in making toothpaste and toothbrushes but one of the most successful products in recent times has been Crest whitestrips. Crest whitestrips are a simple yet effective teeth whitening product that is placed on the teeth for 30 minutes at a time. These have been highly successful, as the clear plastic strips, covered in whitening gel, are extremely easy to use and achieve visible results. The latest development in Crest whitestrips has been the improvement of their fit on to the teeth. The new Advance Seal white strips claim to fix on your teeth so well, that it is comfortable enough to kiss someone whilst whitening.
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