As a real estate investor it can sometimes be tough to find motivated sellers. Investors face a multitude of challenges these days considering the soft housing market and tighter lending requirements.
It would seem that with an increasing rate of foreclosures, layoffs and a recession in full force that there wouldn’t be a lack of motivated sellers. Honestly, there isn’t. But how do you find them?
A great way to find motivated sellers is online. The business of selling motivated seller leads is booming and you can find several services offering them. What I’m intimating is a website that an investor controls and owns. Basically, a motivated lead funnel, or website, that you own.
How should you put such a solution into action? You’ll need to start with classy site. It should demonstrate that you are a serious buyer and know how to solve their problem. It should demonstrate that you’ve worked out problems for other motivated sellers. Convincing sales copy is a must if you want your visitors to want to work with you and contact you. It should have a way for them to send their contact information and property details to you.
The first step is to create an excellent visual design or pay a graphic designer to do it for you. Or you could customize a template that you purchase from templatemonster. You’ll discover that even buying a template necessitates some HTML knowledge. Hiring it out will certainly require capital. Put a value on your time and decide whether it’s worth it. Is your time worth $15 an hour to construct the site yourself? Do you have more time than money?
Testimonials are convincing and should be included. Fashion your offline credibility kit to suit the online media. Video testimonials are very persuasive if you can get them. Additionally, streaming audio of customer testimonials works great. Happy customers have proven, time and time again, to be the most persuasive part of sales.
Use persuasive content to encourage your visitors to give you their information using your online forms. I think Dean Kennedy is a phenomenal resource to tap when creating your content. He’s a proven professional when it comes to copy writing. You’ll get some excellent ideas if you buy his book, The Ultimate Sales Letter, and read it through. Each page should include a compelling call to action.
Polish it off by placing lead generators throughout the site. These are forms online that your visitors fill out. Property information and contact info should be secured on the forms. Some database programming here is necessary to link the form fields to the database records.
The final hurdle is getting visitors to the website. The best way to do this is through advertising on the major search engines. You can succeed with this by using pay-per-click advertising and search engine optimization to get traffic. After you are getting visitors you may want to tweak your content to make it better. If you’re not getting the conversion rates you would like then change up the copy or move some things around. You can increase your conversion rates by utilizing squeeze pages and landing pages.
Pay Per Click and Search Engine Optimization strategies will be effective in driving traffic to your site once you have a profession and effective website solution.
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