Free Traffic

Posted by Burt
Mar 25 2010

By free traffic, we generally refer to the number of web visitors that access a certain web page without the website owner paying for them. Free traffic is the normal outcome of good web page indexation, optimization and maintenance. The popularity of a website should always be on the rise, provided that it addresses a niche market, and it promotes a quality product. Not all free traffic is good for business. That is a totally different question if we analyze the relevance of web surfers for a business.

Some business owners pay professional services to make their website competitive, increase the page rank and thus attract more people’s attention. The higher the level of free traffic, the better the chances to make sales. At least, this is what it seems to be like at first glance. The truth is that you can get a thousand visitors every day and make no sale, on the contrary you could lose money if you are using Google Adwords. How is this possible? The choice of keywords is what determines where things stand here. And I will show you how it works.

Let’s say you promote pet food. The keywords you select should be very relevant for your domain, or you risk to attract numerous visitors that are only after information but would never buy something. Thus, using too general or broad terms like ‘cat’, ‘cat food’, ‘cat nutrition’ could be disadvantageous, try to use longer keyword phrases like ‘best cat food’, ‘what cats like to eat’ and the like. Carefully look into the keywords status in case you have high free traffic but a low conversion rate.

This is how many people get back to search engine optimization, and redefine their approach to the domain. Use keyword tracking tools to find the keywords that are most high in demand, and then select from the software-generated lists, the terms that you consider appropriate. It is then up to you which of these to use to increase free traffic efficiently, either for the website indexation or for article marketing purposes.

You could do a bit of reading about the rules that make free traffic advantageous for businesses. You will inevitably find tips and suggestions from more experienced marketers or from marketing experts. Take whatever you consider useful and relevant in such materials and implement the information in your business strategies. Good luck!

Get free traffic from this traffic exchange www.tweet.bz, and this short url site www.viral.bz. The www.tweet.bz traffic exchange even allows you to track your conversions!

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